Tipping point for (RED)?!
For those that know me, I am a big (RED) fan and have been since the launch a few years ago (I stumbled across it by being a U2 fan and as you may know Bono is the co-founder)
Over the years I've accumulated (RED) products which now appear in my daily life. Shoes, clothes, music, iPhone apps and coffee. All of these utilities are (RED) for me. Today Twitter has gone #red for World Aids Day. Good stuff. I've made my Facebook profile (RED) already and was hoping @joinred would give cause for similar activity, as they have, on Twitter. With Twitter though, causes come and go. Vast numbers of tweets are sent out at the height of campaigns. I perceive a challenge with such campaigns though in that they're fairly ephemeral with no real long term wins. With #red I hope this can be different. One of the reasons I've liked (RED) as a proposition is that it's easy. We all buy Converse, GAP, Armani, Apple, Hallmark, Starbucks and use credit cards etc anyway. We're not bei asked to do something challenging. It's simply a case of when you buy an Apple iPod Nano, buy the (RED) one and that's it. You've made a massive contribution to solving one of the worlds greatest problems. This is my hope for Twitter (and Facebook) going #red today. That people don't just use the hashtag and think they've contributed. That when next in Starbucks they pick up the (RED) rewards card (5p from every purchase goes to (RED). If you're in need of a new warm jumper for December make it the (RED) one from GAP. You're going to buy these things anyway. Make them #red. Also, it's Christmas as we all know. Make it a Hallmark (RED) card you send. iTunes vouchers are available in (RED) variant. It's as easy as tweeting #red to actually go (RED). I really hope this campaign is lasting and not just a forgotten tweet. PS As well as tweeting #red, do it from @dabr (http://dabr.co.uk) which as far as I know is the inky Twitter client today which has a (RED) skin :)
[UK] Mobile music discovery service 
Comments [0]