danwtmoon

Dan M

Just trying to get myself some gravity... with my family, listening to music, having a beer... at work building ideas

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1 Dec 2009

December 1st, 2:20am 0 comments

Tipping point for (RED)?!

Today Twitter has gone #red for World Aids Day. Good stuff

With Twitter though, causes come and go. Vast numbers of tweets are sent out at the height of campaigns. I perceive a challenge with such campaigns though in that they're fairly ephemeral with no real long term wins.

With #red I hope this can be different. One of the reasons I've liked (RED) as a proposition is that it's easy.

We all buy Converse, GAP, Armani, Apple, Hallmark, Starbucks and use credit cards etc anyway. We're not being asked to do something new, different or challenging.

It's simply a case of when you buy an Apple iPod Nano, buy the (RED) one and that's it. You've made a massive contribution to solving one of the worlds greatest problems.

This is my hope for Twitter (and Facebook) going #red today. That people don't just use the hashtag and think they've contributed. That when next in Starbucks they pick up the (RED) rewards card (5p from every purchase goes to (RED). If you're in need of a new warm jumper for December make it the (RED) one from GAP.

You're going to buy these things anyway. Make them #red.

Also, it's Christmas as we all know. Make it a Hallmark (RED) card you send. iTunes vouchers are available in (RED) variant.

It's as easy as tweeting #red to actually go (RED).

I really hope this campaign is lasting and not just a forgotten tweet.

PS As well as tweeting #red, do it from @dabr (http://dabr.co.uk) which as far as I know is the only Twitter client today which has a (RED) skin :)

Filed under joinred opinion

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Posted 8 months ago

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24 Nov 2009

November 24th, 3:53am 0 comments

Mobile music discovery service Shazam joins the (PRODUCT) RED campaign

[UK] Mobile music discovery service Shazam has joined the (PRODUCT) RED campaign, with a specially branded iPhone app – the first mobile app provider to have done so. The campaign raises funds and awareness in fighting AIDS in Africa.

Joining (PRODUCT) RED is an especially good fit for London-based Shazam’s music-oriented iPhone app, the (RED) brand will be familiar to many iPhone users since Apple is one of the high profile companies to already sell products that support the program – currently the iPod nano – along with other big names including American Express, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks.

A new special edition of the company’s recently revamped iPhone app branded (SHAZAM)RED is now available from Apple’s App Store and costs £2.99/€3.99/$4.99, with 20% of proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria. Although (RED) funds are specifically directed to HIV and AIDS programs in Africa.

iPhone (and iPod touch) users who purchase the (SHAZAM)RED app, or existing users who upgrade, are promised the same music discovery features of the recently launched Shazam Encore app, along with updated content specifically related to the (RED) campaign.

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CrunchBase Information

Shazam

Website: shazam.com

Shazam has built a technology that catalogs and identifies music and songs. Shazam is the world’s leading mobile music discovery application - enabling consumers to experience and share music with others across mobile devices and the internet. Since… Learn More

Information provided by CrunchBase

via eu.techcrunch.com

Woohoo for more (RED) goodness, especially happy to see it coming from the UK...

As you may know I'm very much into (RED) with a (RED) wardrobe from GAP / Armani, Shoes from Converse, iPod, and Starbucks reward card and tumbler... Therefore no surprises for which I'm now downloading from the App Store ;)

Filed under app iphone joinred shazam

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Posted 8 months ago

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9 Nov 2009

November 9th, 2:19am 0 comments