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My Twitter Lists for...
Context not Content is King
I believe that the value of content which is at the heart of many heated debates such as online piracy, is in the context of it's consumption.
Recently tweeted:
"@uniquejosh as I've blogged before, it's the context of content which drives the value... Not the medium which is agnostic to the content"
In context of me being there, up close to the band, with other fans, listening to the tracks from U2's No Line on The Horizon was worth the ~£200 I paid for seeing them at the Millennium Stadium.
In context of me wanting some music playing on my iPhone whilst doing other things, the £12 for *exactly* the same content (the songs) is worth it.
Same content; wrapped in a different context - for me that is what drives the value.
If you follow this thinking then as a content producer I think you should be looking at how your content will augment / affect / disrupt the consumers context in which they "need" your content.
Understanding this would enable you to therefore understand and embrace multi channel deliveries with various price points thus leaving the one size fits all package of today (e.g. we all go to cinema for movie, wait six months for DVD which can only watch on X device(s).
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